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ShareCityFibre scoops coveted channel award for delivering superior sales and marketing support to wholesale partners

Andy Wilson, Head of Wholesale
Andy Wilson, Head of Wholesale

CityFibre, the UK’s third digital infrastructure platform, has been awarded the Comms National Award for Best Channel Support Service in recognition of the superior levels of sales and marketing support it provides for wholesale partners. The company was highly commended in the Best Supplier Innovation Award category for its Ethernet Flex product.

Earlier in the year, CityFibre restructured its sales and marketing teams to focus on specific partner verticals. This enabled it to tailor support more effectively, providing specific advice and guidance, co-branded materials, and funded campaign support for wholesale partners delivering full fibre connectivity.

The award also recognised the recent promotions and incentives launched by CityFibre, such as the ‘90 days deferred billing’ and ‘buy now, pay later (or not at all)’ promotions. These were developed in direct response to partner feedback in order to support channel partners through the pandemic.

Commenting on the win, CityFibre’s Head of Wholesale, Andrew Wilson, said: “We’re delighted to receive this prestigious channel award which clearly recognises the hard work and dedication of our sales and marketing teams when supporting our wholesale partners. We work closely and in true partnership with our wholesale partners to deliver innovative and creative marketing campaigns and generate qualified leads for our partners to progress, enabling them to benefit from a number of growing opportunities.”

However, for CityFibre the award nominations don’t end there as it is already listed as a finalist in several categories of the forthcoming ISPA Awards (being held on 18th November) and the Comms Dealer Sales & Marketing Awards (due to be held in December).

The Comms National Awards were held virtually on Thursday 22nd October. To find out more about the awards visit www.cnawards.com.

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