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This year we’ve celebrated our 21st year of business – there have been a number of milestones that we’ve achieved over this time, but perhaps one of the most significant was back in 2007 when we took the brave decision to roll out our own national network with complete UK coverage. Many of our peers couldn’t understand our decision, but as a progressive and forward thinking business we felt that the long term returns would outweigh the short-term expense and operational pain. Fortunately, we were right – we certainly wouldn’t still be here if we’d made the wrong decision.

Over the last ten years we’ve seen more and more of our market peers follow in our footsteps and build out their own national networks to a certain degree; validating the decision that we took all of those years ago. While they’ve been doing this, we’ve worked on maturing our network, focusing on building in additional capacity and upgrading hardware to stay ahead of increasing bandwidth demands. This work has meant that we’ve been able to deliver a consistently top-notch service to all of the business and residential customers introduced to us by our partners. We’ve also continued to look ahead, working on advancements that will add value to our partners for the next 5 – 10 years.

We haven’t rested on our laurels however, particularly since having your own network is harder to identify as a key differentiator. There are a myriad of cutting-edge ways you can now get access to or use a network, which means that you don’t necessarily have to build your own. With this in mind, we believe that the value that connectivity providers can give is now in the layer above the physical network – in the management and the visibility of the physical infrastructure. Channel businesses need to have real-time visibility of how a network is performing in order to add value to the experience they serve to their end user customers. Having such visibility means that channel resellers can stay in control and fully support their customers by proactively managing networks to prevent downtime and have access to the information needed to troubleshoot problems when they do occur. The good news for the channel is that this functionality exists – we launched it two years ago. Our ‘Mirada’ portal was initially created by our NOC team and is available – by default – to all of our PWAN customers. We’re currently working on making the functionality compatible with other product sets. If you’re interested in just how Mirada can help your channel business stand out or provide extra value, take a look at our eBook ‘How to add value to your PWAN customers’.

We don’t participate in the devaluation of our market by offering mediocre services at cut prices. Instead, we aim to consistently provide quality connectivity services, based on a robust and reliable network and with ancillary tools that add tangible value. We’ve been leading the charge in support of the channel for years and this is what we’ll continue to do for the foreseeable future.

Have your say!

What do you think the future of the channel looks like? What support do channel businesses need to continue to succeed for the next five to ten years? Let us know by leaving a comment below.

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